Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India

G. V. Sobha and P. Sridevi

Chapter 12 in Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux, 2025, pp 139-161 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The global outbreak of the novel coronavirus disease, COVID-19, started in December 2019 in Wuhan City of China and spread worldwide very soon. The public was cautioned to take responsive actions, such as frequent handwashing, wearing a face mask, social distancing, and avoiding mass gatherings. Countries have adopted lockdowns and stay-at-home recovery strategies to control the transmission of the disease. In March 2020, India declared a nationwide lockdown to contain the COVID-19 pandemic. The economic and social factors of the country were affected. Businesses, schools, shopping malls, entertainment, transport, beauty clinics, gyms, and sports stadiums came to a standstill for a few months. This chapter focuses on how India responds to the pandemic and the associated economic and social issues through a literature study. It provides insights into the country’s recovery and resiliency to uplift the economy by adopting different strategic levels in business operations during the post-COVID-19 period. The chapter describes specific technological initiatives taken by various states of the country to tackle the pandemic and provides a few insights into post-COVID-19 management strategies for future resilience and adaptation to the new normal.

Keywords: Marketing; Consumer Behaviour; Crisis Response; Post-Crisis Management; Flexibility; Agile; Leadership; Business; COVID-19 (search for similar items in EconPapers)
JEL-codes: M1 M3 M30 M31 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789811292101_0012 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789811292101_0012 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789811292101_0012

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().