A Digital Transformation Toolkit to Formulate CXO Office Strategy Overcoming Disruptions, Including the COVID-19 Pandemic

Ashutosh Dubey and Arif Khan

Chapter 28 in Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux, 2025, pp 411-423 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Over the ages, it has been reiterated that crises often result in great global experiments which are likely to induce enduring mass adoption of digital tools, digitization of processes, and even digitization of behaviour. The adoption of technology and transformation practices at this scale could not be seen without disruptions, as organizations, governments, regulators, and even normal people were sceptical about their impact on productivity and work behaviour. This research proposes a digital transformation (DX) which aims to be friendly to chief transformation officers (CXOs) and act as a risk-aware decision-making framework for organizations and decision-makers. It is ideal for organizations to design and revamp their digital transformation strategies. It includes the most salient information regarding approaches and practices in DX identified by experts around the world and observed in various organizations to deliver an exhaustive resource of information. A DX toolkit lists the phases and key activities as part of a CXO’s office strategy. The different phases identified in the toolkit are performing background assessment and formulating project management, problem identification and analysis, identification of key areas for DX, identification of the priority areas for DX, identification of operational and financial risks, compliance evaluation and positioning of a DX charter, formulation of a DX strategy and governance design, identification of tool and technology selection, teams, and roles, implementation of strategies, deploying tools and technology, monitoring the performance against defined key performance indicators, and incorporating feedback to consider other priority items. This toolkit provides CXOs and their teams with different roles in tech transformation, from enablers to thought leaders to programme leaders. COVID-19 has emerged as an opportunity for CXOs to take the reins and drive a more transformative overhaul of their organizations’ technology and business processes.

Keywords: Marketing; Consumer Behaviour; Crisis Response; Post-Crisis Management; Flexibility; Agile; Leadership; Business; COVID-19 (search for similar items in EconPapers)
JEL-codes: M1 M3 M30 M31 (search for similar items in EconPapers)
Date: 2025
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