From Data to Decision: Unraveling the Impact of Analytics and AI in the Business Decision-Making Process

Tereza Raquel Merlo

Chapter 6 in Achieving Digital Transformation through Analytics and AI, 2025, pp 109-121 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionTheoretical Framework and BackgroundConclusionsReferences

Keywords: Digital Transformation; AI; Generative Artificial Intelligence (GenAI); Organizational AI Implementation; Innovation; Business Management; Prompt Engineering; Language Models; Learning Analytics; Data Gathering; Data Analytics; Accounting; Knowledge Management (search for similar items in EconPapers)
JEL-codes: M1 O3 O31 O32 O33 (search for similar items in EconPapers)
Date: 2025
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