ASSESSING THE FINANCIAL PERFORMANCE OF MARKETING CO-OPERATIVES AND INVESTOR OWNED FIRMS: A MULTICRITERIA METHODOLOGY

G. Baourakis, N. Kalogeras, C. Zopounidis and G. Van Dijk
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G. Baourakis: Mediterranean Agronomic Institute of Chania, Dept. of Economic Sciences, Management/Marketing/Finance, P.O.BOX 85, 73 100 Chania, Crete, Greece
N. Kalogeras: Marketing and Consumer Behaviour Group, Dept of Social Sciences, Wageningen University, Hollandseweg 1, 6706, KN Wageningen, The Netherlands
C. Zopounidis: Technical University of Crete, Dept. of Production Engineering and Management, Financial Engineering Laboratory, University Campus, 73100, Chania, Crete, Greece
G. Van Dijk: Marketing and Consumer Behaviour Group, Dept of Social Sciences, Wageningen University, De Leeuwenborch, Hollandseweg 1, 6706 KN Wageningen, The Netherlands

Chapter 3 in Supply Chain and Finance, 2004, pp 29-47 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis chapter examines the evaluation of economic and financial viability of marketing cooperatives (MCs) and Investor Owned Firms (IOFs). The analysis covers the periods from 1993-98 for MCs and from 1994-98 for IOFs. The data is based on the financial characteristics of 10 MCs and 2 IOFs established and operating in Crete (the largest Greek island) and 8 food processing and marketing companies operating in Greece, but chosen exclusively for their vast familiarity to Greek consumers. The assessment procedure includes data analysis techniques in combination with a multicriteria analysis method (PROMETHEE II). The analysis results in an overall ranking of the examined firms' performance. It further indicates the strengths and weaknesses of the involved firms with regard to their financial behavior, thus contributing to the identification of market imperfections of the examined firms. Therefore, relevant conclusions are drawn concerning the revision of corporate strategies.

Keywords: Finance; Supply Chain; E-Commerce; Optimization; Mathematical Modeling; Operations Research (search for similar items in EconPapers)
Date: 2004
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