Niche Specialization — Speed

Akira Ishikawa and Tai Nejo
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Akira Ishikawa: Aoyama Gakuin University, Japan
Tai Nejo: Aoyama Gakuin University, Japan

Chapter 2 in Top Global Companies in Japan, 2004, pp 13-31 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Murata ManufacturingLeading the world market in electronic ceramic componentsSpeedy capture of the market with “black-boxed” technologyDeveloping new products by combining existing technologiesAccelerating R&D by scientific managementMatrix management for strict cost controlSpeedy response to technology advancement through wholly owned subsidiariesEffective use of limited human resourcePioneering overseas fund raisingNidecNo. 1 supplier of spindle motors for HDDSpecializing in business fields shunned by other companies; capturing the domestic market by reverse landingM&A for saving time for growthSpeedy and flexible product developmentThree mottos to drive rapid growthHuman resource management for growth“Made in the market” — offshore strategyAdvantestLargest manufacturer of semiconductor testersCapturing the market with the speed of product introductionSpeedy decision-makingGo first, pull aheadSole winner with a strategic niche focus

Keywords: Reformation; Speed; Speciality; Niche; Self-Reliant; Entrepreneurship (search for similar items in EconPapers)
Date: 2004
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