Niche Specialization — Customizing

Akira Ishikawa and Tai Nejo
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Akira Ishikawa: Aoyama Gakuin University, Japan
Tai Nejo: Aoyama Gakuin University, Japan

Chapter 3 in Top Global Companies in Japan, 2004, pp 32-46 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:RohmCustom ICs“Willing to do what big companies are reluctant to do”Profiting from old technologiesProfitability in preference to sales revenueHigh quality to win the market's confidenceMotivation managementNakashima PropellerGlobal no. 1 manufacturer of marine propellers located in a local cityForesight and unique know-howCAD/CAM for labor cost reduction, craftsmanship for the finishing touchNew propellersDiverse applicationsKeyenceLeading company of FA sensorsNiche specialization for high profitsEffective use of versatile products to meet individual needsEfficient management of fabless company“Customer information sheet” for product developmentPerformance-based reward system to boost salesmen's morale

Keywords: Reformation; Speed; Speciality; Niche; Self-Reliant; Entrepreneurship (search for similar items in EconPapers)
Date: 2004
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