The Bitter Sweet Chocolates of Sprüngli-Lindt

Albrecht Rothacher ()

Chapter 3 in Corporate Cultures and Global Brands, 2004, pp 41-47 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractSprüngli-Lindt as a sixth-generation Swiss chocolate maker has weathered extraordinary turbulences in its corporate past and still miraculously managed to survive as die only family-controlled Swiss chocolate makers from amongst a unique crowd of 19th century quality chocolate innovators like Cailler, Peter, Suchard and Tobler. Profitable for more than 100 years, it now enjoys global sales of SFrs 1.7 billion with 6,000 employees in Europe, Asia and the Americas…

Keywords: Corporate Cultures; International Branding; Global Marketing; Corporate Succession; Case Studies; Limits to Globalisation; National Corporate Identities; Mars; Sprungli-Lindt; Kikkoman; McDonald's; Coke; Zubrovka; Ikea; Seibu-Season; Benetton; Nike; Nokia; Sony; Virgin; Toyota; Fiat; DaimlerChrysler; BMW; Rover; Lego; Disney (search for similar items in EconPapers)
JEL-codes: F1 (search for similar items in EconPapers)
Date: 2004
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