Toyota: The Reluctant Multinational

Albrecht Rothacher ()

Chapter 15 in Corporate Cultures and Global Brands, 2004, pp 209-224 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Origins of Toyota Motor CorporationCorporate CultureManagement StyleToyota's Production SystemOverseas InvestmentInvestment in USAInvestment in EuropeDecision to invest in the Czech RepublicStrategyToyota's economic involvement in PolandInvestment in AsiaImpact of Globalization on ToyotaWhat Lies Ahead of Toyota?Bibliography

Keywords: Corporate Cultures; International Branding; Global Marketing; Corporate Succession; Case Studies; Limits to Globalisation; National Corporate Identities; Mars; Sprungli-Lindt; Kikkoman; McDonald's; Coke; Zubrovka; Ikea; Seibu-Season; Benetton; Nike; Nokia; Sony; Virgin; Toyota; Fiat; DaimlerChrysler; BMW; Rover; Lego; Disney (search for similar items in EconPapers)
JEL-codes: F1 (search for similar items in EconPapers)
Date: 2004
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