WHAT MAKES STORYTELLING WORK? ABSTRACTING KNOWLEDGE FROM STORIES AND FORMALIZING THEM INTO BEST PRACTICES

Kathleen Terry-Guy and Jay Aronson
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Kathleen Terry-Guy: Huizenga School of Business and Entrepreneurship, Nova Southeastern University, 3301 College Avenue, Fort Lauderdale, FL 33314, USA
Jay Aronson: Department of Management Information Systems, Terry College of Business, The University of Georgia, Brooks Hall, Athens, GA 30602-6273, USA

Chapter 36 in Knowledge Management:Nurturing Culture, Innovation, and Technology, 2005, pp 429-434 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractKnowledge management is challenging because intangible assets accumulate in the organization through dynamic, unstructured, and subtle processes that are not easily captured in information systems. The purpose of this research is to determine how storytelling successfully works within the organizational environment, describe its functionality, and pull together best practices on storytelling. Storytelling has the potential to represent internalization and socialization. Storytelling is relatively easy to implement in organizations, but formalization of storytelling into an organizational knowledge management strategy opens up a wide range of academic research and practical business issues.

Keywords: Knowledge Management; Knowledge Sharing; Knowledge Discovery; KM Tools and Technologies; Communication and Organization Culture (search for similar items in EconPapers)
Date: 2005
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