ORGANIZATIONAL CULTURE, SOCIAL EMBEDDEDNESS AND KNOWLEDGE LOSS: A CASE STUDY OF CHINA CENTRAL TELEVISION (CCTV)

Lingjie Wang
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Lingjie Wang: Centre for Cultural Policy Studies, University of Warwick, Coventry, CV4 7AL, UK

Chapter 22 in People, Knowledge and Technology:What Have We Learnt So Far?, 2004, pp 233-243 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractFollowing the organic approach to knowledge management, this paper argues for a closer focus on people and organizational culture in knowledge management practice. With a case study of China Central Television (CCTV), this paper analyzes the importance and difference of knowledge management in the broadcasting industry under Chinese context. By highlighting the social embeddedness of organizational culture, the author intends to analyze how traditional hierarchical ideology and management style, guanxi oriented culture and Chinese communication styles have resulted in knowledge loss in this particular organization during its transitional period.

Keywords: Knowledge Management; Innovation; Communities; Collaboration; Knowledge Sharing; Culture; Knowledge Creation; Knowledge Management Strategies; Knowledge Discovery (search for similar items in EconPapers)
Date: 2004
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