SUPERMARKET SITE ASSESSMENT AND THE IMPORTANCE OF SPATIAL ANALYSIS DATA

Armando B. Mendes, Margarida G. M. S. Cardoso and Rui Carvalho Oliveira
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Armando B. Mendes: CEEAplA and Mathematical Department, Azores University, R. da Mãe de Deus, 9501-801 Ponta Delgada, Portugal
Margarida G. M. S. Cardoso: Department of Quantitative Methods, ISCTE, Business School, Av. das Forças Armadas, 1649-026 Lisboa, Portugal
Rui Carvalho Oliveira: CESUR, Instituto Superior Técnico, Lisbon Technical University, Av. Rovisco Pais, 1049-001 Lisboa, Portugal

Chapter 8 in Advances in Doctoral Research in Management, 2006, pp 171-195 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe work presented in this paper is part of a larger project aimed at the supermarket site assessment problem, where a 3-step method for stores' site turnover forecast is proposed. Neighbourhood delimitation techniques are used to deal with demographic and competition data related to each supermarket. Three alternative delimitation techniques and two allocation procedures are compared. Results are evaluated based on the proportion of sales turnover variance explained by the alternative predictors. Finally, Dominance Analysis is used to compare the relative importance of spatial data predictors in site assessment evaluation. As a result, the relevance of spatial analysis predictors clearly emerges being only dominated by the "sales area".

Keywords: Doctoral; Research; Management Methodology; Data; Analysis; Paradigm; Modeling; International (search for similar items in EconPapers)
Date: 2006
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