COMPARATIVE STUDY BETWEEN HOTELS AND AIRLINES E-COMMERCE SITES IN SINGAPORE

Yun-Ke Chang and Miguel Angel Morales Arroyo
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Yun-Ke Chang: School of Communication and Information, Nanyang Technological University, Singapore
Miguel Angel Morales Arroyo: School of Communication and Information, Nanyang Technological University, Singapore

Chapter 12 in Creating Collaborative Advantage Through Knowledge and Innovation, 2007, pp 191-204 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe objective of this study is to compare the e-commerce sites for two industries, namely hotels and airlines, in Singapore using a comprehensive set of evaluation criteria designed specifically for e-commerce sites. The instrument used in this research was developed by Van der Merwe and Bekker (2003);); the e-commerce portal sites for this study were selected randomly. Multidimensional Scaling (MDS) was used in the data analysis to examine interval variables. Overall, the study showed that, compared with airlines, hotels received lower values and greater variability with interface, navigation, and content categories.

Keywords: Collaboration Innovation; Knowledge Creation; Relationship; Social Networks; Knowledge Discovery; Knowledge Organization (search for similar items in EconPapers)
Date: 2007
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