WHAT COMES AFTER "NEW-TO-THE-WORLD" PRODUCT SUCCESS FOR A SMALL FIRM? UTILIZE MOT ANALYSIS AND IMPLEMENTATION FOR INNOVATIVE PRODUCTS AND COMPETITIVE LEAD

Myra Urness
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Myra Urness: Department of Radiology, University of Minnesota, Minnesota, USA

Chapter 6 in Challenges in the Management of New Technologies, 2007, pp 69-85 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractA Management of Technology (MOT) strategy analysis should be used to position this firm to remain competitive in the medical device industry and to maximize the probability for sustaining a competitive advantage. This analysis was built from MOT knowledge and experience in R&D where 'new to the world' medical device products were consistently being developed. These medical devices are now the preferred treatment by patients and the medical specialties of Interventional – Radiology, Cardiology and Neurology. This MOT strategy analysis includes: continuous scanning of landscapes, SWOT analysis, scenario analysis, understanding patient and physician needs, and balance of the firm's capabilities (current and future) for the best possible outcome. This analysis is not a one time effort but a continuous or quarterly review so that the firm remains competitive and positioned to maximize opportunities. The outcome for this firm is: 1. Understand methods of MOT strategy analysis to build innovative products and competitive lead. 2. Four key points to implement immediately.

Keywords: Management of Technology; Innovation Process; Knowledge Management; Cross-Border Collaboration; Interdisciplinary Collaboration; Indicators for Measuring Innovation; Business in High-Tech Industry; Sustainability; Social Aspects of Technology Management (search for similar items in EconPapers)
Date: 2007
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