ORGANIZATION FOR PRODUCT DEVELOPMENT: THE SUCCESSFUL CASE OF EMBRAER

Paulo Tromboni do Nascimento, Eduardo Vasconcellos and Paulo César Lucas
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Paulo Tromboni do Nascimento: School of Economics, Business Administration & Accounting, University of Sao Paulo, Brazil
Eduardo Vasconcellos: School of Economics, Business Administration & Accounting, University of Sao Paulo, Brazil
Paulo César Lucas: Embraer, Brazil

Chapter 21 in Challenges in the Management of New Technologies, 2007, pp 311-322 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractEmbraer is a Brazilian aircraft manufacturer and a global leader in the market for regional commuter aircraft. Among the factors that explain its success is the organizational structure used to coordinate large volumes of material and human resources located in several countries and various different firms for the conception, design and construction of new aircraft to meet market needs competitively in terms of lead times, pricing and performance. The article analyzes this structure, which consists of a hierarchy of cells operating through an international matrix with multiple axes. The use of cells represents an important addition to the virtues of the matrix structure. The matrix promotes an adequate division of labor between routine and project requirements, while cells assure the integration of the sophisticated competencies necessary to achieve high performance in large-scale projects, in terms of quality and time at all levels of the product tree for a complex product requiring the participation of many individuals with different specialties and belonging to different organizations.

Keywords: Management of Technology; Innovation Process; Knowledge Management; Cross-Border Collaboration; Interdisciplinary Collaboration; Indicators for Measuring Innovation; Business in High-Tech Industry; Sustainability; Social Aspects of Technology Management (search for similar items in EconPapers)
Date: 2007
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