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ALWAYS CONNECTED: HOW YOUNG BRAZILIANS USE SHORT MESSAGE SERVICES (SMS)

Marie Agnes Chauvel
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Marie Agnes Chauvel: Ibmec-RJ, Brazil

Chapter 39 in Challenges in the Management of New Technologies, 2007, pp 589-599 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis paper aims to study the role played by short messages services (SMS) in the reinforcement of social and emotional links in teenagers and young adults communities. The paper is based on a qualitative research carried out during the year of 2004 in Rio de Janeiro with twenty teenagers and young adults, between 16 and 25 years old, users of SMS, who were submitted to in-depth interviews. Results suggest that short messages play a major role in the teenagers and young adults identity building process. Faced with an uncertain future and a high level of urban violence, these consumers use short messages to keep permanent contact with other young people, usually a small number of correspondents with whom they exchange a large number of messages daily, most of them composed with very few words (like: "are you there?"). This permanent contact with others seems to be used as a tool to increase self-confidence and emotional comfort.

Keywords: Management of Technology; Innovation Process; Knowledge Management; Cross-Border Collaboration; Interdisciplinary Collaboration; Indicators for Measuring Innovation; Business in High-Tech Industry; Sustainability; Social Aspects of Technology Management (search for similar items in EconPapers)
Date: 2007
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