Introduction

Akira IshikawaAtsushi Tsujimoto

Chapter 1 in Creative Marketing for New Product and New Business Development, 2008, pp 1-14 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:From the Age of Information to the Age of Information Communication (Network)A Course of Action for Companies in the Ubiquitous AgeDevelopment and Deployment of Three Business-Intelligence (BI) Type Information (Management) SystemsReferences

Keywords: New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2008
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