R&D Project Planning, Selection, and Evaluation

Hiromichi Yasuoka

Chapter 3 in Creative Marketing for New Product and New Business Development, 2008, pp 41-83 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Planning and Selecting R&D ProjectsRecognition of existing product/business circumstancesThe search for new product and new business themesPrioritization of new product and new business themes and selection of R&D projectsPreparations for R&D projectsOperational Management and Evaluation of R&D ProjectsFramework for starting and implementing projectsContinuing projects (delaying and extending): Criteria for terminationTerminating unsuccessful projectsEvaluation of a project's success/failure, and the evaluation systemThe standardization (packaging) and withdrawal of successful projectsReferences

Keywords: New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2008
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