The Role of Information Search in the Development of "Karada Meguri Cha™" (Body Circulation Tea Based on Traditional Chinese Medicine)

Hideto Maeda

Chapter 6 in Creative Marketing for New Product and New Business Development, 2008, pp 155-196 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:The Beverage Business TodayThe beverage selling space is very crowdedThe philosophy of new product developmentInvestigating the MarketplaceLeft-brain analysis and right-brain analysisSituational understanding and hypothesis constructionInterviewing expertsRedefining the value of healthCompilation of keywordsOriental Way of ThinkingChina, a country that manages health through teaConsumer awareness of traditional Chinese medicineChanging the way of thinking from a Western one to an Oriental oneSorting Out Development RequirementsWho should be offered detoxification by Chinese medicine?Innovation committeeTowards Commercialization Development of the Formula, Name, and PackagingRethinking formula developmentCollaboration with NihondoA formula that restores the circulation of qi (vigor), blood, and waterNamingPackagingObserving fads by becoming a consumerCollaboration with Sony Digital DesignFinal bundle researchInformation Transmission of "Karada Meguri Cha™"Basic strategyFusion between mass marketing and buzz marketingConclusionAcknowledgments

Keywords: New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2008
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