Development of the "Oshiete! Kaden" ("Tell Me! Consumer Electronics") Website — Recommending Merchandises Through the Deployment of a Web Recommendation Engine

Yoshisuke Yamakawa

Chapter 7 in Creative Marketing for New Product and New Business Development, 2008, pp 197-242 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Web Recommendation EngineWhat is a recommendation?The history of recommendationTypes of recommendation enginesThe web recommendation engine "Bull's Eye"Product Recommendation Website "Oshiete! Kaden"What is "Oshiete! Kaden"?Three recommendation featuresSearch by specification and keywordsOffering useful informationThe Role of Information Search in the Business Development of "Oshiete! Kaden"The back story that led to business developmentBusiness development and information searchThe phase of determining the business plan and specificationsThe Role of Information Management in the Development Phase of the "Oshiete! Kaden" WebsiteInformation sharingVersion controlBug controlRegarding security when utilizing toolsThe Role of Information Management in the Early-Phase Operations of "Oshiete! Kaden"User surveyAccess log analysisCompetitive researchAcknowledgmentsReferences

Keywords: New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2008
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