ON THE BENEFITS OF INDUSTRIAL NETWORK: A NEW APPROACH WITH MARKET SURVEY AND FUZZY STATISTICAL ANALYSIS

Shu-Meei Ho and Berlin Wu
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Shu-Meei Ho: Chihlee Institute of Technology, Taiwan
Berlin Wu: National Chengchi University, Taiwan

Chapter 4 in Advances in Doctoral Research in Management, 2008, pp 63-75 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractMaking the most of the industrial network to reduce management costs and increase competitiveness has gained a lot of attention among enterprises lately. In traditional market research methods, the approach has always been to put the emphasis on the data of a single value without considering the complexity of human thoughts. Thus, it is the purpose of this paper to first define fuzzy mode, fuzzy expect value and fuzzy χ2 test. Then, a new market survey is proposed to develop a more efficient survey analysis to examine the characteristics of the fuzzy questionnaire and sample material. A comparison between the fuzzy χ2 test and traditional χ2 test will be carried on at the end.

Keywords: Doctoral; Research; Management Methodology; Data; Analysis; Paradigm; Modeling; International; Management Theory; Statistics; Market Survey (search for similar items in EconPapers)
JEL-codes: F1 (search for similar items in EconPapers)
Date: 2008
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