HEALTH: Curing Strategic Myopia

Alan E Singer
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Alan E Singer: University of Canterbury, New Zealand

Chapter 15 in Integrating Ethics with Strategy:Selected Papers of Alan E Singer, 2007, pp 265-279 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis chapter is adapted from “Curing strategic myopia: drug pricing and health care,” Human Systems Management 23, pp. 161–168, 2004. Various elements of pharmaceutical corporate strategies are described and evaluated from a perspective that sees dialectical tensions at all levels of economic and social systems. Dialectical reasoning is applicable to the formulation and evaluation of corporate strategies in general, but it is especially relevant to strategies involving health (i.e. life and mind), where it also indicates the potential and suitability of business-government partnerships. Several ways of augmenting corporate and industry strategy and communications are indicated, accordingly.

Keywords: Business Ethics; Strategy; Management Science; Corporate Social Responsibility; Poverty; Health; Decision Making; Corporate Governance; Global Business (search for similar items in EconPapers)
Date: 2007
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