DATA MINING AS A DECISION TOOL FOR MATERIALS PROCUREMENT IN A MULTINATIONAL COMPANY HEADQUARTERED 1N BRAZIL

Denise Chaves Carvalho Barbosa, Walter Gassenferth and Maria Augusta Soares Machado

Chapter 11 in Handbook of Business Practices and Growth in Emerging Markets, 2009, pp 203-220 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis chapter relates to how managers can improve their decision-making quality through the concept of data warehousing and data mining. By using a practical application of data mining in information technology (IT) purchase database and by analyzing the results, it is demonstrated that data mining could be used to obtain information, support the decision-making process, and formulate strategies in the procurement area. This chapter is particularly useful for procurement managers as they often are confronted with a large data set.

Keywords: Emerging Markets; Growth; Business Practices; International Business; International Marketing; Developing Country; Transitional Economies (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2009
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