RURAL TOURISM IN SOUTH AFRICA: THE CASE OF DAMDORYN AND BUFFLESPOORT

Kofi Poku Quan-Baffour
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Kofi Poku Quan-Baffour: Institute for Adult Basic Education and Training, University of South Africa, Pretoria, Republic of South Africa

Chapter 16 in Handbook of Business Practices and Growth in Emerging Markets, 2009, pp 303-322 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractRural tourism may be described as voluntary visits people make to the countryside, usually motivated by socioeconomic reasons. South Africa is naturally endowed with beautiful geographical features, game parks and historical sites, which attract both local and foreign visitors. Most of these attractive tourism sites were, however, exclusive to the white South Africans (descendents of settlers before the democratic dispensation of 1994. The dawn of democracy has made all public places in the country accessible to people of all races. This equal opportunity has made millions of people from all walks of life to visit all places of interest to them. This chapter focuses on two countryside destinations that have become important tourism-based markets in the country. The rapid growth of these tourist destinations and their implications for managers is the focus of this case study.

Keywords: Emerging Markets; Growth; Business Practices; International Business; International Marketing; Developing Country; Transitional Economies (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2009
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