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CHALLENGES AND OPPORTUNITIES FOR INTERNATIONAL MARKETERS IN KUWAIT

C. P. Rao
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C. P. Rao: College of Business Administration, Kuwait University, Kuwait

Chapter 20 in Handbook of Business Practices and Growth in Emerging Markets, 2009, pp 385-418 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractKuwait is an affluent developing Gulf Arab country. Endowed with oil wealth, which is increasing at an accelerated rate in recent years, Kuwait offers excellent business opportunities and poses challenges of a developing country market. With the implementation of WTO regime in 2005, the country provides many opportunities for international businesses. The Kuwait government policy initiatives in liberalizing and privatizing the country are creative, very conducive, and attractive business environment. This chapter presents an overview of the country's business environment. Growth trends of the country's gross domestic product (GDP) and the overall contributions of oil and non-oil sectors of the economy were detailed. The Kuwait business environment in terms of trends in demographics and marketing conditions was detailed and discussed.

Keywords: Emerging Markets; Growth; Business Practices; International Business; International Marketing; Developing Country; Transitional Economies (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2009
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