PHILIPPINES IN THE 21ST CENTURY: BUSINESS OPPORTUNITIES AND STRATEGIC MARKETING IMPLICATIONS

Eduardo P. Garrovillas
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Eduardo P. Garrovillas: Marketing Department and faculty of MBA Graduate School, Jose Rizal University, Philippines

Chapter 25 in Handbook of Business Practices and Growth in Emerging Markets, 2009, pp 499-516 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis is a descriptive-exploratory study of the Philippines — a vibrant emerging market of Asia. It contains a mosaic of the country's features — a dash of history, sociopolitical and cultural information, economic indicators, affiliation with the ASEAN and WTO, investment opportunities, and strategic marketing implications. Under the lens of innovation and imagination, the attributes and endowments of this country speak eloquently of the untapped business opportunities, let alone its rich natural and human resources. This chapter serves as a guide for business investors, marketers, and international business managers and scholars.

Keywords: Emerging Markets; Growth; Business Practices; International Business; International Marketing; Developing Country; Transitional Economies (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2009
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