A MARKET ACCEPTANCE FRAMEWORK FOR HIGH-TECH FIRMS ACCEPTING THE INNOVATIVE ULTRASONIC CLEANING EQUIPMENT BY DELPHI METHOD AND AHP METHOD

Jung Huang, Chih-Hung Wu, Wen-Ta Hsu and Tao Huang
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Jung Huang: Department of Accounting, National Taichung Institute of Technology 129, Sanmin Road., Taichung, 403 Taiwan, R.O.C.
Chih-Hung Wu: Department of Digital Content and Technology, National Taichung University 140, Min-Shen Road, Taichung, 403 Taiwan, R. O. C.
Wen-Ta Hsu: Institute of Management of Technology, Chung Hua University 707, Sec.2, WuFu Rd., HsinChu, Taiwan 300, R.O.C.
Tao Huang: Department of Business Administration, National Yunline University of Science and Technology 123 University Road, Section 3, Douliou, Yunlin 64002, Taiwan, R. O. C.

Chapter 6 in Challenges in Information Technology Management, 2008, pp 37-43 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe purpose of this study is to introduce the innovated technology of ultrasonic cleaning equipment with the mechanism of the cooperation between the academic circles and businesses. The study focuses on the identification of the local businesses with the equipment and a survey was made to investigate how the equipment is accepted in the market. We target local hi-tech businesses having clean rooms (class ≦ 10000) and extract the constructs influencing the acceptance in the market by Delphi Method and through Analytic Hierarchy Process (AHP), we calculate the relative weighting of each construct and principles to explore the future development of ultrasonic cleaning equipment. From our research, we found that two elements—government policies and publicity are the keys for local hi-tech businesses in selecting the ultrasonic cleaning equipment. Therefore it is suggested that manufacturers, when promoting the ultrasonic cleaning equipment, combine with the government publicity and regulations while enhancing the stability and quality of the equipment so that consumers can identify with the cleaning level after using the equipment. In the meantime, the study also predicts the future requirements and trend of the ultrasonic cleaning equipment and we believe there will be great market requirements with business opportunities.

Keywords: Information Technology; Knowledge Management; Computing (search for similar items in EconPapers)
Date: 2008
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