SUCCESS FACTORS OF E-TAILING: A CHINA STUDY

Weibing Xuan, Jun Xu and Mohammed Quaddus
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Weibing Xuan: Graduate College of Management, Southern Cross University, Australia
Jun Xu: Graduate College of Management, Southern Cross University, Australia
Mohammed Quaddus: Graduate School of Business, Curtin University of Technology, Australia

Chapter 7 in E-Business in the 21st Century:Realities, Challenges and Outlook, 2009, pp 189-232 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis chapter reports a study aiming at investigating the factors of successful e-tailing in China's retail industry. A single case study was undertaken in one of the top retailers in China. Both qualitative and quantitative data were collected, including in-depth interviews and focus group interviews with key personnel in the case organization, and questionnaire survey with randomly selected customers of the retailer. A comprehensive combined model of success factors of e-tailing was developed and is presented in detail. Some unique and interesting factors associated Chinese e-tailing have been identified; and some useful practicable suggestions are also provided for Chinese retailers or any businesses who are embarking on e-tailing in China or/and planning to enter the China's retail market.

Keywords: Electronic Business; E-Markets; E-Services (search for similar items in EconPapers)
Date: 2009
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