THE DIFFUSION OF WEB 2.0 PLATFORMS: THE PROBLEM OF OSCILLATING DEGREES OF UTILIZATION

Tobias Kollmann, Christoph Stöckmann and Carsten Schröer
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Tobias Kollmann: E-Business & E-Entrepreneurship Research Group, University of Duisburg-Essen, Germany
Christoph Stöckmann: E-Business & E-Entrepreneurship Research Group, University of Duisburg-Essen, Germany
Carsten Schröer: E-Business & E-Entrepreneurship Research Group, University of Duisburg-Essen, Germany

Chapter 9 in E-Business in the 21st Century:Realities, Challenges and Outlook, 2009, pp 255-273 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractFollowing assumptions from the literature, in e-business scenarios, critical mass winners are destined for lasting progress and firm success. But the real life teaches another lesson. Apparently successful market leaders are frequently challenged by various inconveniences with the potential to jeopardize their market position. Due to occurring quantitative, qualitative and legal problems, a market is never settled. The chapter shows how a successful management can deal with the issue of oscillating degrees of utilization, in particular how to avoid ending up in a vicious circle and how to enhance the probability of initiating a virtuous circle to superior market success.

Keywords: Electronic Business; E-Markets; E-Services (search for similar items in EconPapers)
Date: 2009
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