FACTORS OF COMMERCIAL WEBSITE SUCCESS IN SMALL AND MEDIUM ENTERPRISES: AN INDONESIAN STUDY

Vera Pujani, Jun Xu and Mohammed Quaddus
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Vera Pujani: Graduate College of Management, Southern Cross University, Australia
Jun Xu: Graduate College of Management, Southern Cross University, Australia
Mohammed Quaddus: Graduate School of Business, Curtin University of Technology, Australia

Chapter 12 in E-Business in the 21st Century:Realities, Challenges and Outlook, 2009, pp 331-364 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThis study examined a model of website success, which was built on DeLoan and McLean's (1992, 2003) information system success model. The data were collected via surveying 550 Indonesian small and medium enterprises (SMEs) and were analyzed through partial least square (PLS) approach. The results indicate that quality of website and trust are significant factors that influence use of the website, which, in turn, has influence on organizational performance. In the meantime, quality of website and website use are found to have significant impact on website users' satisfaction, which, in turn, is positively associated with organizational performance. The results of this study provide practical suggestions to organizations that are embarking on ecommerce websites in Indonesian and across the globe.

Keywords: Electronic Business; E-Markets; E-Services (search for similar items in EconPapers)
Date: 2009
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