The Management of Creativity and Innovation: Is It Possible and How?

Andreas Reichert

Chapter 8 in Handbook of the Management of Creativity and Innovation:Theory and Practice, 2017, pp 155-173 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionTheoretical Concepts of ManagementKey Issues Related to the Management of Creativity and InnovationContingencies and Their Impact on Creativity ManagementMeasurements of Creativity and Innovation in OrganizationsCan Creativity and Innovation Be Managed and How?ConclusionReferences

Keywords: Creativity; Innovation; 4P; Diffusion of Innovation; Innovation Management (search for similar items in EconPapers)
Date: 2017
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