Good Practice of Creativity and Innovation Management in Business

Eric Shiu

Chapter 9 in Handbook of the Management of Creativity and Innovation:Theory and Practice, 2017, pp 175-189 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionNew Product — the Most Typical Output of Creativity and Innovation Management in BusinessAn Imaginary Case Study Demonstrating the Application of the Five-Phase Creativity and Innovation Management ModelOther Important Creativity and Innovation Management Concepts and TheoriesConclusionsAppendixReferences

Keywords: Creativity; Innovation; 4P; Diffusion of Innovation; Innovation Management (search for similar items in EconPapers)
Date: 2017
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