Innovation Management for Products and Processes in the Automobile Industry: Example of BMW

Eric Shiu, Andreas Bonacina and Franz-Michael Binninger

Chapter 10 in Handbook of the Management of Creativity and Innovation:Theory and Practice, 2017, pp 191-216 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionComplexityInnovation ManagementReduction of Complex Systems Through Innovation ManagementConclusionReferences

Keywords: Creativity; Innovation; 4P; Diffusion of Innovation; Innovation Management (search for similar items in EconPapers)
Date: 2017
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