Managing the Diffusion of Innovations

Franz-Michael Binninger

Chapter 15 in Handbook of the Management of Creativity and Innovation:Theory and Practice, 2017, pp 299-312 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionProduct Life Cycle ApproachDiffusion ResearchManaging the Diffusion ProcessDisruptive InnovationsConclusionReferences

Keywords: Creativity; Innovation; 4P; Diffusion of Innovation; Innovation Management (search for similar items in EconPapers)
Date: 2017
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