Usage of Social Media to Raise Productivity in the Food & Beverage Sector

Mun Heng Toh and Shandre Thangavelu

Chapter 7 in Productivity in Singapore's Retail and Food Services Sectors:Contemporary Issues, 2017, pp 127-165 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionResearch ObjectivesLiterature ReviewMethodologySocial Media PresenceSocial Media Content AnalysisResults & Findings of a Consumer SurveyRecommendationsReferences

Keywords: Productivity; 8M Framework; Casual Entrepreneurism; Part-time Workers; Mature Workers; Social Media (search for similar items in EconPapers)
Date: 2017
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