Sufficiency of Marketing Efforts by Singapore SMEs in Retail and Food & Beverage Sectors

Mun Heng Toh and Shandre Thangavelu

Chapter 8 in Productivity in Singapore's Retail and Food Services Sectors:Contemporary Issues, 2017, pp 167-198 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionDefinition of MarketingLiterature ReviewHypothesesMethodologyFindingsConclusion and RecommendationsReferences

Keywords: Productivity; 8M Framework; Casual Entrepreneurism; Part-time Workers; Mature Workers; Social Media (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789813142411_0008 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789813142411_0008 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789813142411_0008

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().