Visualization Tools Assessment and Sustainability Analytics

Wenchang Alison Huang

Chapter 6 in Business Analytics:Progress on Applications in Asia Pacific, 2016, pp 127-165 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This project assessed visualization tools and the application of advanced analytics to sustainability data. In collaboration with Unilever’s User Experience Team, this work had two main areas namely, the application of Business Intelligence and market research on visualization tools.The paper also examines sustainability analytics, an improvement based on Unilever’s footprint reporting. Advanced analytics was introduced to improve simple data visualization techniques. Moreover, Tableau dashboards provided end-to-end solutions for queries by the end-users in the company, thus delivering a significant advantage to this area of the business.

Keywords: Business Analytics; Entrepreneurship; Big Data; Information Technology (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2016
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