Predicting Five Year Revenues for Banking Cash Management

Seng Yin Daniel Lee

Chapter 8 in Business Analytics:Progress on Applications in Asia Pacific, 2016, pp 184-203 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Banks have limited resources to service their clients and thus need to be strategic in deciding how to allocate them. Tradition holds that the bigger the client, the better for the cash management business so it is desirable for banks to select high revenue generating clients to maximize profits.This project explores how best to predict what a prospective revenue for the bank might be by examining other factors such as industry and company financials by using a multiple linear regression model.

Keywords: Business Analytics; Entrepreneurship; Big Data; Information Technology (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2016
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