Consumer Behavior for Credit Card Campaigns

Guillaume Soule

Chapter 10 in Business Analytics:Progress on Applications in Asia Pacific, 2016, pp 251-285 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This study aims to find a better way to promote the credit card campaigning in collaboration with DBS and the Institute for Infocomm Research.An approach based on a clean data was designed to use the customers transaction data to discover customer habits in groups. These habits were summarized in terms of frequently visited locations (i.e., cluster of visited locations), particular time of visiting them, type of transactions done there, and any other relevant parameters. A thorough analysis was performed based on a complete set of data to extract precise information to improve the model created. The results of clustering were analyzed using visualization tools.

Keywords: Business Analytics; Entrepreneurship; Big Data; Information Technology (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2016
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