TECHNOLOGY AS THE PRIMARY DRIVER

Philip Kotler, Hermawan Kartajaya and Den Huan Hooi

Chapter 1 in Marketing for Competitiveness: Asia to The World:In the Age of Digital Consumers, 2017, pp 5-22 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The industrial revolution of the 19th century justifiably puts the spotlight on technology as a powerful force of change. The invention of the steam engine and its eventual application in power machinery and locomotives prompted a major transformation in agriculture, manufacturing, mining, transportation, and politics around the world…

Keywords: Asian Marketing; Digital Asia; Digital Consumers; Asian Digital Consumer; Marketing in Asia; Asian Companies; Asian Businesses; Doing Business in Asia (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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