POLITICAL–LEGAL, ECONOMY, AND SOCIAL CULTURE AS THE MAIN DRIVERS

Philip Kotler, Hermawan Kartajaya and Den Huan Hooi

Chapter 2 in Marketing for Competitiveness: Asia to The World:In the Age of Digital Consumers, 2017, pp 23-34 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The world is rapidly changing. The revolution in digital technology is expected to cast a snowball effect, changing the order of factors at the macro level. This is happening everywhere, including in Asia. A wave of emerging Internet and mobile technology is rapidly sweeping across Asia, contributing directly or indirectly to changes in the political, legal, economic, social, and cultural aspects in the region. These aspects constitute the main drivers that affect people’s lives in any country because they define the rules and norms governing the interactions between citizens…

Keywords: Asian Marketing; Digital Asia; Digital Consumers; Asian Digital Consumer; Marketing in Asia; Asian Companies; Asian Businesses; Doing Business in Asia (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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