HUMAN-CENTRIC PERSPECTIVE: DOING GOOD BY DOING WELL IN THE CONNECTED WORLD

Philip Kotler, Hermawan Kartajaya and Den Huan Hooi

Chapter 6 in Marketing for Competitiveness: Asia to The World:In the Age of Digital Consumers, 2017, pp 101-114 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Hart (2005), a management professor at the Johnson Graduate School of Management (Cornell University) and founder of the Center for Sustainable Global Enterprise, makes an interesting statement in his book Capitalism at the Crossroads (2005). He states that we now bear witness to the onset of a new era in which companies have become one of the most important pillars associated with resolution of the major problems facing mankind today. He identifies companies as the primary driving forces behind creating sustainable products, technologies, and business models that would help solve social and environmental problems, including poverty in the third-world countries, environmental concerns, economic inequality, low levels of education, and health issues…

Keywords: Asian Marketing; Digital Asia; Digital Consumers; Asian Digital Consumer; Marketing in Asia; Asian Companies; Asian Businesses; Doing Business in Asia (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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