ASIA’S LOCAL CHAMPIONS

Philip Kotler, Hermawan Kartajaya and Den Huan Hooi

Chapter 13 in Marketing for Competitiveness: Asia to The World:In the Age of Digital Consumers, 2017, pp 237-250 from World Scientific Publishing Co. Pte. Ltd.

Abstract: In any market, indigenous businesses can essentially be regarded as the toughest niche players. The phenomenon of glocalization also underlines how global companies tweak their offerings according to local tastes, in order to compete better with home grown players. Multinationals today would be much less anxious about their peers as they would have — more or less — similar business models and hence adopt similar strategies. Big global businesses, with sophisticated systems in place and standardized products, also tend to struggle with cultural shocks and blocks when entering new, niche local markets. On the other hand, smaller domestic players that are extremely agile in meeting the needs of local customers are difficult to predict, and therefore almost unbeatable in the markets that they are entrenched (Kotler et al., 2007)…

Keywords: Asian Marketing; Digital Asia; Digital Consumers; Asian Digital Consumer; Marketing in Asia; Asian Companies; Asian Businesses; Doing Business in Asia (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789813201972_0013 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789813201972_0013 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789813201972_0013

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().