New Product Development: Balancing between R&D And Marketing

Ahmet Ilker Soydan and M. Atilla Oner

Chapter 10 in Managing Technological Innovation:Tools and Methods, 2017, pp 223-273 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionLiterature ReviewMethodologyProblem Definition, Scope, Time Horizon, and PurposeSimulation ModelTesting and ValidationSimulations and Behavior DiscussionsPolicy Design and EvaluationConclusionsManagerial ImplicationsReferences

Keywords: Technology Management; Innovation; R&D Management (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789813207271_0010 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789813207271_0010 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789813207271_0010

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().