Commercial Broadcasting and Local Content: Cultural Quotas, Advertising and Public Stations

Martin Richardson

Chapter 3 in Dimensions of Trade Policy, 2017, pp 41-71 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This chapter considers two radio stations choosing combinations of local and international content to broadcast to consumers with preferences over those combinations. Station revenue derives from sales of advertising time, the demand for which depends negatively on its price and positively on the station’s market share and consumers get disutility from advertising. This chapter derives the laissez-faire solution to this model and considers the consequences of a local content quota, an advertising cap and a non-commercial public station for broadcasting diversity and welfare with and without an externality attached to local content.

Keywords: Trade Policy; Preferential Trading Agreements; Content Protection; Parallel Imports (search for similar items in EconPapers)
JEL-codes: F13 (search for similar items in EconPapers)
Date: 2017
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Journal Article: Commercial Broadcasting and Local Content: Cultural Quotas, Advertising and Public Stations (2006)
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