Research from the Perspective of Resource Orchestration on How Marginal Enterprises Reconfigure the Digital Ecosystem: A Case of Duch 3D Printing in China

Zhengyan Cui and Taohua Ouyang

Chapter 6 in Digital Enablement:The Consumerizational and Transformational Effects of Digital Technology, 2018, pp 95-114 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Since digital technologies have brought opportunities for marginal enterprises to rise, it deserves attention from the academia about how marginal enterprises reconfigure ecosystems. This thesis has a case study of Duch Group (Duch) in 3D printing from the perspective of resource orchestration. It deeply investigates the dynamic process of how marginal enterprises reconfigure the ecosystem by digital technologies and attain the core position. It is found that the marginal enterprises, adhering to the “point–line–surface” principle, successively reconfigure the manufacturing process, industry chain, and ecosystem by implementing actions of structuring, bundling, and leveraging on the key resources such as digital technologies to attain the core position. This research benefits both academics and practitioners by contributing to cumulative theoretical developments and by offering practical insights.

Keywords: Digital Enablement; ICT; Information Systems; China; Case Study; Qualitative (search for similar items in EconPapers)
JEL-codes: O33 (search for similar items in EconPapers)
Date: 2018
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