Meeting New Friends via Habitual Use of Mobile Instant Messaging (MIM) Apps: System Fit & Cultural Preference

Charlie Chen and Peter Ractham

Chapter 10 in Digital Enablement:The Consumerizational and Transformational Effects of Digital Technology, 2018, pp 163-178 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Mobile instant messaging (MIM) is one of the most popular mobile applications used for communication services worldwide. People use it to chat, talk, and video call with their friends and family. This study looked at the perceived communication control, mobility, and perceived subjective norm (PSN) of MIM apps and investigated if they are a task-technology fit that helps users to develop new friendships, and if this affects their intention to adopt the apps. The study found that MIM’s features could enhance the interconnectivity, convenience, mobility, playfulness, and communication of its users. MIM users can use the apps to control their communication within the networks in order to retain their current friendships, as well as create new ones.

Keywords: Digital Enablement; ICT; Information Systems; China; Case Study; Qualitative (search for similar items in EconPapers)
JEL-codes: O33 (search for similar items in EconPapers)
Date: 2018
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