The Perspective of Manufacturing Enterprise Innovation Ecosystem Evolution Based on Technology Affordance: Transformation Path of the Bright Moon Company

Bo Hu, Baozhou Lu and Zhibin Liu

Chapter 19 in Digital Enablement:The Consumerizational and Transformational Effects of Digital Technology, 2018, pp 325-337 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Qingdao Bright Moon Group (BMG) a high-tech enterprise which uses kelp as raw material, is the world’s largest seaweed biological product enterprise. This chapter mainly describes BMG’s two important transformation stages through the modes of technological innovation and Internet + innovation, realizing the upstream and downstream industry chain extensions.

Keywords: Digital Enablement; ICT; Information Systems; China; Case Study; Qualitative (search for similar items in EconPapers)
JEL-codes: O33 (search for similar items in EconPapers)
Date: 2018
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