New-Product Launch Strategy in Supply Chains

Yoshiteru Minagawa

Chapter 2 in Building a Responsive and Flexible Supply Chain, 2018, pp 11-29 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionLiterature ReviewHow to Minimize BETSummaryReferences

Keywords: Customer Satisfaction Improvement; Supply Chain vs Supply Chain Competition; Supply Chain Integration; Lifecycle Management; Switching Cost; Management Accounting (search for similar items in EconPapers)
JEL-codes: C44 (search for similar items in EconPapers)
Date: 2018
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