Effectiveness of Loyalty Cards in Improving Business Performance and Productivity: An Appraisal in the Retail and F&B Industry of Singapore

Mun Heng Toh

Chapter 10 in Lifting Productivity in Singapore's Retail and Food Services Sectors:The Role of Technology, Manpower and Marketing, 2018, pp 341-395 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionReview of Literature on Loyalty Cards and Customers RetentionThe Loyalty Card Situation in SingaporeResearch Methodology and FindingsPolicy RecommendationsConclusion

Keywords: Productivity; Technology; Manpower; Marketing; RFID; Job Redesign; 3D Printing; Singapore (search for similar items in EconPapers)
JEL-codes: C44 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789813228320_0010 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789813228320_0010 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789813228320_0010

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().