MARKETING THE BUSINESS

Frederick D Lipman

Chapter 3 in Business Exit Strategies:Family-Owned and Other Business, 2018, pp 21-27 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The effective marketing of the business requires the owners to understand the thinking of potential buyers, the characteristics they would find attractive, and to think like a buyer. Many business owners are abysmally ignorant of their competitive position in their own industry. Yet this is very important to buyers and a key to effectively marketing them…

Keywords: Exit Strategies; Family Business; ESOP; Going Public; Leveraged Recapitalization (search for similar items in EconPapers)
JEL-codes: L26 (search for similar items in EconPapers)
Date: 2018
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